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With over 7000 Bachelor and Masters programmes delivered in English, 600+ internationally recognised Universities, 50 Universities in the top 200 – 2012 QS World Ranking , the lowest tuition fees on the planet (free in many cases) and simplified visa / work rights… It’s no wonder international students are flocking to countries such as Germany, France, Netherlands, Sweden etc.

One country that has already adopted mainland Europe as a preferred destination is India. Indian students currently spend double on international education than the countries entire Higher Education budget! So, if there is one nationality out there who knows what’s hot and what’s not from an international education perspective, it’s them!

Take Germany for example, almost 2000 courses taught entirely in English, 67 accredited Universities and a massive 70% increase in Indian students since 2008, with total new enrolments at 5,998 for 2011/12. Not only do Indian students love Germany as a study destination, German institutions appear to love hosting them. One theory for this is the passion for Engineering & sciences that both Indian students and the Germans share.

But it doesn’t stop there, according to DAAD stats 20% of Indian students with strong academic track records also received funding towards their studies. Students can also work part time (180 half days per year) and apply with relative ease to seek full-time employment post-graduation. Just a few more boxes ticked on the average international student’s wish list!

Based on my experience in international marketing & recruitment it appears Europe has the potential to give traditional destinations i.e. USA, Canada, UK and Australia a run for their money. Well in the case of Europe, not much money at all – you better watch this space!






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